Print Concept & Strategy Designed an engaging palm card for Whitman-Walker Health’s “exhale” group, a program specifically focused on stress reduction, self-preservation, and holistic healing for Black women. The card needed to instantly convey a sense of safety, community, and welcome, addressing the target audience of individuals feeling “burnt out, weighed down, overwhelmed, or just…
Print Concept & Strategy Designed a comprehensive, accessible, and community-focused trifold brochure for the CDC, focused on promoting simple, actionable hygiene and prevention habits. The core challenge was to make public health directives (that are often perceived as dry or restrictive) feel empowering, simple, and rooted in community care. The messaging emphasizes that small, daily…
Print Objective & Strategy Designed the Annual Report tempate for Whitman-Walker, summarizing the organization’s performance during a transformative year. The design needed to achieve three critical goals: formally introduce the new organizational structure (the distinct Health System and Foundation entities); celebrate significant milestones, including the launch of telehealth, the expansion of legal and youth services,…
